Matzo Cinnamon Sugared Chips

Cinnamon Sugarded Chips

Imagine a churro, but as a cracker.

£2.99

Unbleached enriched wheat flour (wheat flour, malted barley flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), Water, Sesame seeds, Poppy seeds, Dehydrated toasted onion, High oleic sunflower oil, sea salt, minced dehydrated garlic, ground paprika, crushed red pepper, Vitamin C (for freshness), Rosemary Extract (antioxidant).

Vegan, Dairy Free

Next Day Delivery – £4.99

FREE Next Day Delivery when you spend £50+

Click & Collect available free of charge.

Orders placed before 3pm are dispatched same day (except Monday & Tuesday)

Find out more about your delivery options.

Imagine a churro, but as a cracker.

A super-snappy, extra-sturdy, crazy-versatile snack that goes with every single thing we’ve tried to put on them.

Directly imported from the US.

Kosher-friendly (except through passover).

From the maker.

In 30 years of friendship it never occurred to us to become business partners… Until we realized that, in 90 years, it never occurred to anyone else to make a better tasting matzo.

Summer Camp friends Ashley Albert and Kevin Rodriguez set out to bake a new take on the culturally beloved, but traditionally flavorless box of matzo. Instead, they got a super-snappy, extra-sturdy, crazy-versatile cracker that goes with every single thing they’ve tried to put on it.

Ashley had been tinkering with the idea of updating matzo for nearly 20 years and casually mentioned it to Kevin when they were chatting about him making a change.

Kevin went out and bought a bag of flour that afternoon and began experimenting in his kitchen…the two would taste test Kevin’s recipes while Ashley starting sketching out plans for The Matzo Project’s branding and packaging. That work led to their muse – the grandmother on their box – asking “WOULD IT KILL YOU TO TRY SOMETHING NEW?”.

After selling out their first trial batch in a single day, the two friends moved out of their tiny commissary kitchen and into a larger Kosher bakery in Brooklyn to take their unleavened show on the road.

In the past few months, The Matzo Project has been embraced by the cracker-eating big shots at the James Beard House, Balaboosta Soho and the Conan O’Brien Green Room, and they are now poised to delight shoppers at specialty stores around the US.

While traditional matzo currently languishes in the Ethnic Food Section, their hope is to help it claim its rightful spot in the Cracker Aisle, right next to the Rosemary Pita Chips and the Gorgonzola Fig Toast.

Their parents think it’s a really good idea.

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